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Drafts sports stars as pitch men.
October 8, 2008
By: TOM BRANNA
Editor
Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline MEN line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15 seconds, providing instant relief without a heavy feel, according to the company. The campaign, which is linked to ESPN and can be seen in its magazine, on television, radio and the ESPN website and other outlets, juxtaposes images of Mr. Strahan and M...
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